Small to Medium-Sized Enterprises

Friuch Consulting has an excellent track record of working with small to medium-sized enterprises, mostly through our strategic alliance with Rocket Builders. As a consulting partner of Rocket Builders, Friuch Consulting specializes in providing market intelligence research through surveys, focus groups and competitive investigation. This data, when used as part of a larger business development and marketing strategy can make the difference between success and failure.

In addition to Market Intelligence services, Friuch offers Due Diligence, Communications, Qualified Lead Generation and Human Resources services for small to medium-sized businesses. Our sector of expertise is high-tech companies but Friuch also provides high-quality sub-contracting and project management services to other consulting firms.

Friuch Consulting prides itself on building long-term relationships with all of our small to medium-sized business clients. We can help your business on an ad-hoc basis with new market discovery and lead generation. Aaron Cruikshank, Principal of Friuch Consulting currently sits on the Board of Directors of JURAT Canada Ltd – a Victoria, BC based Software Company with an international profile.

Rocket Builders

Friuch Consulting has been an official research partner of Rocket Builders since 2006. Rocket Builders is a market strategy and consulting firm focused on helping businesses to capitalize on market opportunities. Since 2000, Rocket Builders has engaged in market research, market planning, marketing campaigns, business development initiatives, strategic selling, and product launches for over 100 organizations.

As a research partner, Aaron Cruikshank, Principal of Friuch Consulting specializes in surveys, executive interviews, new market exploration and branding. If you're interested in working with the experienced team of professionals at Rocket Builders, contact Aaron or Rocket Builders directly.

Razor Technologies Inc.

Razor Technologies came to Aaron Cruikshank, Principal of Friuch Consulting and Dave Thomas at Rocket Builders with a problem – they had a great piece of intellectual property in the wireless area but they were not sure how to get it to market quickly. After re-examining their value proposition, Rocket Builders recommended a different approach, thoroughly explored the best markets to enter with a new product and worked with Razor to the point where they were entering talks with major clients, had secured their first round of financing and just received a sizeable R&D grant from the National Research Council.

One of the most valuable tools that we gave Razor was validation of their market entry assumptions that impressed investors and post-financing advisors alike. Razor is Ready to Rocket™ and we were glad to be there at the beginning.

“Working with Aaron has been a very positive experience. He is very customer focused and provides thorough research and effective analysis.” Dave Thomas, Partner at Rocket Builders.

Flowfinity Wireless

Flowfinity Wireless is a well-established enterprise software developer for Research in Motion's BlackBerry platform. When they came to Aaron Cruikshank, Principal of Friuch Consulting and Geoffrey Hansen from Rocket Builders, they knew their business but wanted to grow. By exploring where their strengths lay in their existing install base, Rocket Builders was able to quickly identify new markets to expand into, articulate use cases that could be used as a sales and marketing tool before finally validating those use cases and the market opportunity with real potential customers in three new markets.

MailChannels

MailChannels approached Rocket Builders for some business development assistance. Dave Thomas and Aaron Cruikshank, Principal of Friuch Consulting helped them with their market positioning. MailChannels is developing an anti-spam, traffic-shaping solution. In order to grow, they needed to understand how they stacked up against the current offerings of bigger computer security firms like McAfee. With improved understanding of their market position, MailChannels has been better able to pre-qualify leads and increase their conversion rate.

GPT Management

GPT Management was one of Friuch Consulting's first customers and first alliance partner. As early as 2003, Dr. Alan Cornford was leveraging Aaron Cruikshank, Principal of Friuch Consulting's knowledge of the science and technology sector and his skills in market intelligence. On a number of projects for major federal and provincial government agencies, Alan and Aaron worked closely together to examine science and technology commercialization systems in order to make high-level policy recommendations.

“Aaron served as a very capable and knowledgeable colleague in research work related to innovation systems and related database development. He has excellent insight and brings passion and persistence to his work. I highly endorse Aaron as a reliable corporate partner.” Dr. Alan Cornford, GPT Management.

Strategic Technology Consulting

Friuch and Strategic Technology Consulting (STC) have worked together numerous times since 2005. David J. Roughley, the Principal of STC has a wealth of subject matter expertise in leading-edge technology commercialization – specifically nanotechnology. STC brings Friuch Consulting in on projects as a research methodologies subject matter expert. If the project involves survey, interviews or data manipulation – Friuch and STC are natural partners. With five projects already completed together and more underway, Friuch and STC will continue to forge strong expertise in advanced materials market intelligence. Current areas of expertise include: fuel cells, nanotechnology, composite materials and photonics.

“I like working with Aaron because he is a thinking professional – responsive and creative. He understands the key to successful consulting; doing whatever it takes to get the job done. Most people either work best in a team, or on their own. Aaron can do both. In terms of reaching a wider audience, this is a valuable skill.” David J. Roughley, Principal, Strategic Technology Consulting.

JURAT Canada Ltd.

Aaron Cruikshank, Principal of Friuch Consulting first worked with JURAT in 2005 when Aaron was on contract with BC Hydro. JURAT was an enterprise stakeholder engagement software vendor based in Bendigo, Australia. Since then, Aaron has been helping JURAT as an advisor after Aaron and Catherine Goldwater (the executive team at JURAT) moved the company's headquarters to Victoria, British Columbia in mid-2007.

Going forward, Aaron will be helping JURAT Canada with business development, lead generation and market positioning as this innovative software company grows in its new home.