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Today is June 1, 2009 and today is the day that Friuch Consulting officially moves from being “me” to “we”. I want to document how we move forward on my blog because I’m hoping we’re going to learn some things that we can share with you as we grow Friuch into a going concern. I’m going to start with a recap of how we got here and in subsequent posts, get into the mechanics of the business.
Although I tell people that I started consulting in 2003, I actually started freelance work in 2001 when I used to do marketing and communications consulting. I wrote copy for a safety company and the Institute of Chartered Accountants. By 2003, I had jumped into consulting with both feet and was focussing specifically on science and tech policy. Like many startup consultants, I was a sub-contractor to more well-established consultants until I started getting my own clients in 2005. It was only last year that I stopped doing sub-contracting altogether.
When I had started, more knowledgeable consultants had told me that it would take me at least three years to get established. They were right. It was 2007 before things started to go smoothly. After that, my reputation and body of work had reached a point where I was no longer scrambling for clients. Business was coming my way in droves. By early 2008, I could barely keep up with demand. The follow charts shows my daily billable hours over the past year (June 1, 2008 – June 1, 2009). The red line shows how many hours most salary employees work. My totals don’t include pro bono work and business development work I do.

I was turning into the harried Technician from the E-Myth books – working 70 hours a week and getting burnt out. Late last year, when I felt like I was starting to drop balls, I started sub-contracting to people to make the workload more manageable.
Right now, I’ve got two sub-contractors working for me and I’m still working way too many hours per week. I can’t keep doing this and I’ve come to the realization that I need to make the transition from worker bee to business owner in the fullest sense of the word. Although I’m keeping the Friuch Consulting branding, it’s almost like I’m starting over again with an established client base. To ensure that the company grows (with or without me) I’ve taken the following steps:
My goal for Friuch Consulting is simple – I want to build the #1 Management Consulting firm in British Columbia by 2020. That’s a ways off but we have a lot of growing to do between now and then. I’m going to track our progress starting today and keep everyone up to speed on where we are going because as we learn, I’m hoping we can help others who are trying to grow their businesses.
Congratulations Aaron! This is a huge step forward for you and your business.
Good luck on reaching your goal by 2020. I have complete confidence you can do it.
Congratulations Aaron! I have the sense that you have been contemplating this move for some time, and now you’re making it. Great work.
Keen to see Friuch grow and look forward to working with you.
I too have full confidence in your ability.
Thanks for the vote of confidence guys. Scott! I’m still gunning for you to be part of the team! Let’s grab a beer soon.
You’ll do it, Aaron. You have leadership qualities that are not common.
Good to read your blog and I wish you much success in the “stepping out” we all need to do to realize our dreams. Would love to buy you lunch sometime!