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ProTip: Green Prizing for Surveys

Wednesday, January 2nd, 2008

I had an engrossing conversation with a client this afternoon over what constitutes a “green” survey prize. I had recommended that she give away a digital picture frame to boost her survey response rate. She asked an important question - “how environmentally friendly are these digital picture frames”? I had to be honest with her [...]

ProTip: Increasing Survey Response Rates with Super Prizing

Wednesday, December 19th, 2007

High response rates can be difficult to secure when you run a survey or a customer feedback exercise. I always recommend to my clients that they offer up a prize in a random draw for people who complete the survey. Two reasons:
1. It definitely increases the response rate. I did a consumer survey last year [...]

Using Market Intelligence Techniques on your Job Hunt

Thursday, December 13th, 2007

One of my pro bono gigs is giving talks at local non-profits about market intelligence techniques and how you can use these techniques to achieve other things. Today, I’ll be speaking at Canadian Career Moves to a group of job seekers. Last time I gave this talk, they let me go 10 minutes past my [...]

ProTip: Maintaining the Privacy of Your Research Subjects

Wednesday, December 12th, 2007

In the intelligence business, we often ask for contact information from the people that we research. In surveys, I quite often ask for a name and an e-mail so that I can do a random draw for a prize. I get very few respondents who refuse to enter their personal information. I also usually give [...]

ProTip: How to Get World Class Intelligence for $3,000 or Less

Wednesday, December 5th, 2007

Big market research firms like Ipsos Reid will charge tens of thousands of dollars for a market research project. You can achieve the same or better results with some affordable tools, the right marketing approach and a little know-how.

Let’s run down what you need to do and then I’ll explain why it works:
Step 1: Design [...]

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