Mini Bio: Dragana Vojakovic

Dragana is a self-employed consultant working in the Vancouver area that specializes in program development and evaluation, business analysis and market research/product development.

Dragana Vojakovic

I’ve only known Dragana for a few months but I am looking into forming a larger consulting business with her and a few other people. Stay tuned for more information on that opportunity. I e-mailed Dragana on August 6, 2008 and asked her the following questions. Her responses are listed below my questions:

1. Where did you grow up?

I grew up in Bosnia (which was part of the Former Yugoslavia until my teens). After completing high school, I went to university in England where I studied politics and international studies.

2. What did you want to be when you were a kid?

My starting university would have been a relief to my grandmother had she been alive at the time, since she wasn’t very pleased with my early childhood ambition to become a hairdresser. I wanted to be a sailor as well, mainly because I liked their hats!

3. How would you describe to someone like me what you do for a living?

I work as a management consultant, mainly with government agencies, in the areas of economic development, competitiveness, program evaluation and strategic planning. In Canada, I worked for clients at different levels of government including Industry Canada, City of Surrey, First Nations and Canadian Evaluation Society. My international assignments include those for the European Commission, Euromonitor International and government of South Australia. Prior to commencing a career in consulting, I worked in the financial sector in London (UK) for five years in market research, product development and technical solutions/business process analysis.

4. How would you describe what you do to someone who has no idea what your industry is about?

If I could go back to my grandmother and explain to her what I do, I’d have to link it to something she could relate to. She’d like the sound of something traditional, something respectable, such as: ‘I’m something like a doctor for organisations. I help them diagnose what hurts them and figure out how to fix it, improving the way they do their business.’ Hopefully, she wouldn’t ask me if it’s not too late to change my mind back to hairdressing!

If you’re interested in getting in touch with Dragana, you can e-mail her (link).

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